When you create a website or a blog, you expect that people will read your content. You have put tonnes of effort on it, from research to publishing it, and you want it to be appreciated by your target audience.
However, unfortunately, it doesn’t happen all the time. Sometimes, just very few people actually read your content, and you can only wonder why as you have tried your best.
Good news is that there are several simple ways to get more people to read your content. And the best of it is that you won’t have to spend much money on it – in most of the cases, you won’t have to spend any money at all.
So let’s have a look at these eight suggestions below.
1. Share Your Content on Social Media
Yes, you want that your audience shares your content. Don’t make a common content marketing mistake, waiting for others to share your writings.You have to be the one doing it in the first place. If nothing else, it will give you the opportunity to make the most of the public that you already have, and that is more likely to read your articles or posts – meaning, your family and friends.
So don’t be shy and do post about your website or blog on your social media networks. Of course, you can have pages and profiles for this purpose, but you should also do it on your personal profiles – just less often, of course, except if your stories are pretty much about your life.
2. Create a Newsletter
If you already have a bit of an audience, you might want to create a newsletter so to get more people to read your content. The thing is that most of the people come across your website or blog looking for a specific question and then leave never to return.
So it is good if you can keep them informed about the updates that you make through a newsletter. And all that you need to do is to create an engaging lead magnet in which they can leave their e-mail and opt-in to receive news from you. In fact, this site will help you design great lead magnets such as ebooks.
3. Write some Guest Posts
Writing some guest posts is something that can help you to increase your number of readers. And this is because they will introduce you and your expertise to a brand new audience at no cost, which is great news for you.
You need to be careful about two things here: first, that you only write for blogs whose target audience is similar to yours; second, that you will add links to your blog or website there, or to your social media networks – whatever the blog allows you to do. This way you can enjoy the benefits of guest blogging.
4. Join an Online Community
If you join an online community, you will have a new opportunity to let people know about your blog or website, and to attract them to read your content. There two types of communities that you can join: those where you can find your target audience, and those where you will chat with other bloggers, content custom writers, and entrepreneurs.
In the first case, you should be there answering questions and offering your articles as an extra resource for more information. In the second instance, you will probably be allowed to share your content in order to get feedback from your peers. As you can see, you will get more clicks on your links in both scenarios.
5. Add Your URL to Your E-mail Signature
A very simple thing to get people to read your content, and often forgotten, is by adding your website or blog’s URL to your e-mail signature. Considering the amount of e-mails that you have to write every day, it is an excellent way to let more people know about your posts and articles.
Just make sure that the link is visible and working (meaning, that one can just click on it and go to your page directly from there, instead of having to copy and paste it). You can also make it more attractive with an engaging anchor text – some like “Are you curious about the latest trends in my industry? – Then click here”.
6. Post it on Pinterest
Another thing that you can do to attract more people to read your content is creating visual content about it and share it on Pinterest. This social media network is highly focused on what the eyes can see, so it is the right place to post an info-graphic or a great picture. Then, you can add a link to your written content.
Even if your topic is not very much on the visual side of the story, you still can prepare something that can function like a call-to-action. If you have a look at Pinterest, you will notice that several images used as “bait” are not posted on the articles or posts linked to them.
7. Add Relevant Links
By adding relevant links to your content, you will be creating a connection between your website or blog and the internet world out there. When you mention someone’s website, for instance, they might also link you back, or share your content with their audience. Meaning that you will get their readers to read your posts without having to move a finger.
8. Work on Your Content
Last, but not least, you should always work on your content to get more people to read it. Better is your content, more likely is that they will share it and come back for more later. Plus, unique and reliable content is all that search engines want ranking on their first page’s results – and if you happen to be there, you will have more traffic coming from your direction.
The Bottom Line
As you can see, the eight ways mentioned above to get more people to read your content are very simple to implement and require very little or no money.
It is more about your time and effort being used towards sharing your content and letting people know that your website or blog exist.
So get the work started as soon as possible. You will see your traffic increasing in no time.