Johann Gutenberg is one of the most celebrated inventor in history because of Printing Press that he invented. Printing Press has played a significant role in transmission of knowledge and has changed the world since invention. I have been Printing Technology’s student and have heard many of printing aspirants discussing about future of printing. Many people are concerned about the future of print , and their concern is very obvious too as eBooks are replacing printed books, Posters and Flyers are being replaced by online advertisements and no one cares about sending postal mails.
Is the Print really Dead? The answer is “No“. Print is neither dead nor dying in near future . The matter of fact is that the printing industry is going through a transformation. However it would not be wrong to say that Printing industry is facing some challenges because of Digitalization but at the other end its the Digitalization that is improving the quality of print and printing technology.
Why Print will stay around a long?
Packaging is always there to support Printing
Packaging is something that will never go away. Even God is interested in packaging (consider some natural package like coconut). You can’t tell what is inside the package without the printed label on it. So packaging is strong factor driving printing sales increases.
When it comes eBooks vs Printed books , Printed books win
Reading a book on digital device is like eating the same food again and again on same white plate. Printed books have physical beauty, smell and feel that helps capturing information for longer time in the memory. Read this article to understand the things and fundamental qualities eBook can never serve. People found printed books more engaging. Many of publisher have decided to go with combination of both digital and printed.
Print marketing vs digital marketing : Most prefer print advertising
People don’t trust online ad banner they see. They are afraid of getting virus and spam from adverts. On the other side most of people prefer print advertising. To get most out of advertisement , small business are going with combination of print and digital marketing. Thus printed advertisements are still getting attentions and playing key role in increasing sales.
Print is not limited to Paper alone
The stuff one can print is not just limited to paper only. Printing covers number of materials such as Glass,Wood, Plastic,stones,Cloth,Acrylic boards, Mugs and every other thing you wish to have your signature/logo on .
With 3D printing we are able to create Automobile accessories , Smartphone covers , Medical equipment , Artificial organs and Aerospace related stuff. Printing really works beyond paper products.
Print is green ! E-waste stats are dreadful
For those who don’t know what E-waste is , Electronic waste is discarded stuff that has any electronic component such as discarded mobile. People often think that printing paper is the biggest reason for destroying trees. According to U.S. Environmental Protection Agency-
- Only 12.5% of e-waste is currently recycled.
- Recycling 1 million laptops saves the energy equivalent to the electricity used by 3,657 U.S. homes in a year.
- E-waste is still the fastest growing municipal waste stream in America, according to the EPA.
It takes 530 lbs of fossil fuel, 48 lbs of chemicals, and 1.5 tons of water to manufacture one computer and monitor according to Electronics TakeBack Coalition, A Project of the Tides Center. E waste is thus real danger to the nature and environment. Print is green.
Vital Stats and Facts about Printing Industry worldwide
Printing industry is one of largest and fastest growing industry today. It is green , sustainable and holding its ground despite digitalization. Here are some facts about Print industry-
- How big it is -$640 Billion. Now you can compare it with auto industry($432 billion) , Music industry($67 billion), Video game industry (33 Billion) and Online advertising industry($47 billion)
- 45 Trillion pages are printed in an year.
- Reading a newspaper produces 20% less Carbon Di-oxide than reading it online.
- One can read something 10-30% faster on paper than screen.
- 1 million printers(consumer and commercial) are manufactured daily.
- Paper industry grows trees 3 times more than it cuts.
- Print industry in India is growing continuously every year since 2007(160 billion INR) , in 2015 it is (287 billion INR)
Source – http://printisbig.com/.
This was all for this post. Thanks for reading my article.