So, you have made an effort to craft an appealing stream of content, but it seems that only a handful of visitors are enjoying it. Well, the truth is that even the most amazing content can fall short of ambitious goals if you cannot come up with a promotional campaign that hits the social mark.
5 Steps to Improve Your Brand’s Online Presence
Improve Your Organic Social Media Reach
You might be already considering paying for promotion on Facebook but bear in mind that there are other tactics to amplify your organic reach.
1. Reaching for The Stars
Happy customers are the foundation upon which stellar business success is built. This may seem like an obvious thing, but it can do wonders for taking your online presence to the next level. A satisfied consumer becomes your advocate, a true brand ambassador. Therefore, assemble an online marketing strategy that looks beyond the short-term benefits of advertising.
Provide handy tips, create video tutorials, write insightful articles, and inform and entertain people. Content marketing is unparalleled in terms of directing more traffic your way and reaching new people. The quality of your posts will determine how many people will like and share them, which has a profound effect on the outcome of your campaigns.
2. Steadying The Aim
This will not be worth a dime if you fail to identify the target audience for your messages. Thus, what you need is a great piece of software for doing research on the social platform of choice. Facebook, for example, has a great Insights tool that monitors social engagement and indicators such as the number of likes and demographics.
Of course, one has to translate data into actionable information, and finally use this material to mold a highly effective social media campaign. Do not neglect the financial aspect here, and try not to blow your budget. Paid ads are still a valuable tool, but there are many other inexpensive instruments for sparking interest and attracting more traffic.
3. Same Rules Apply
Most people will interact only with their favorite brands, as well as with those who offer them enough incentives to do so. Of course, the purpose is to spur a certain kind of behavior that is beneficial for your organization. For example, launch a rewards program or hold a social media contest, which features cool rewards and an easy process of application.
Participants should be encouraged to retweet or share their posts. The next step is to assign the points accordingly. You may reward the best comments or photos submitted for the contest but see to it that the prize is worth the effort. Nobody will say no to a nice universal gift card, special discount, killer gadget, or the latest test product.
4. Points of Interest
Key influencers are people who have established a solid reputation and are capable of creating and directing trends on social media. They have a huge impact on the organic traffic and your target market. You do not have to go for Hollywood celebrities, as reputable bloggers are important enough to make a difference.
It could take time for you to get noticed by them, so make an effort to identify realistic targets in your niche and reach them out. Once you forge good connections, you can assemble a framework for widening the social reach and driving traffic to your pages. Then, you can also “borrow” the influence of renowned individuals and let them do some of the marketing for you.
A Long Way to Success
Social media is an incredible ocean of business opportunities, valuable information, and people who can boost your chances of hitting big. This is no walk in the digital park, however. Get hold of important metrics, figure out who your target audience is, and define tactics for its engagement. Offer to people both tangible rewards and prime customer service: These things should allow you to pave your way to business prosperity nice and easy.
