Pros and Cons of Most Popular Email Marketing Tools and Services

While Facebook, Twitter or Instagram are among the most common methods of reaching your clients, a MediaPost study has proved that emails might be even more effective. Yes, social media is useful, but email will never lose power between consumers. The only thing you need to be careful about is how you use e-mail.

First, pay attention how you are addressing your customers. Many sellers have lost important clients by not personalizing their e-mails. Whenever you address your client with their own name e.g. “Dear Mr. Miller, “the chances that your client is going to pay more attention to the e-mail are higher.

Second, keep your messages short and concise. Nobody wants to hear a whole story about your company’s background. Draw your clients’ attention first by having extraordinarily attractive offers and articles. Only after that you can present your company’s details. Now they are willing to hear about it, as they have already committed to your website.

Third and last advice, choose your delivery hours effectively. Think about your customers’ activities. In the morning, they are rushing to work. Slight chance they will have time to check their e-mails. In the afternoon, they are working. Therefore, although they see your e-mail, they won’t pay attention to it. Finally, in the evening, they have some private time. Starting from 8AM to midnight, you will have a 90% chance of them at least seeing your e-mail, if not responding to it.

Why or Why Not to the Most 5 Popular Email Marketing Tools and Services

1. ConvertKit

One of the most popular tool among bloggers, ConvertKit makes your life so much easier. It is designed to help bloggers put up their list of clients and advertise their content. Here you can find some pros and cons of using ConvertKit.


ConvertKit has a very simple structure that anyone can follow. Its clear features and design makes you master something new every day. You don’t have to worry about spending too much time learning new technical words. It also has multiple inspiring characteristics.

For example, ConvertKit helps bloggers and authors keep track of their subscribers by providing a subscribe bar chart. It is simple to use and intelligible for everybody.


What could possibly go wrong with ConvertKit? The answer is: price. ConvertKit starts at $29/month and it does not provide a free trial opportunity. Besides this, it is the best platform any author could use.

2. GetResponse

GetResponse is another easy tool to use. Not much to say about its general features, as they are similar to ConvertKit, so check out the pros and cons.


Very affordable price, starting at $15/month. Great new designs, amazing opportunities for you to create proficient autoresponders or interesting newsletters. GetResponse is also connected to Shopify, WordPress or PayPal.

Also, you get 30 days of free trial!


GetResponse is a little bit difficult to use. Its structure and design are not that clear. Sometimes, it is hard for users to understand what applications are available.

It does have a well-designed e-mail automatic system. This can set you back, as you have to appeal to other platforms to get the job done for you.

3. Aweber


Although Aweber might seem a little bit outdated, it works incredibly well. Beginners are the ones that take the most out of Aweber. If you are new, it will teach you the basics and point you in the right direction.

Aweber will be beneficial to you even if you are an advanced user. It provides split testing, which is comparing multiple websites and figuring out which one draws most attention to the public. This increases your ratings and improves your expending approach.

Provides 30 days of free trial!


Aweber might run at a slower pace than the other platforms. Also, it might be a little too expensive for the services it offers. Check their website to find this out.

In case you want to unsubscribe, it will also charge you. Finally, Aweber will ask payment for a whole package of features, even though some of them you will never use. Choose wisely!

4. ActiveCampaign

One of the best priced tools, ActiveCampaign has its own CRM system for making your way into your customer’s pockets. It starts at only $9/month and it is very easy to access.


ActiveCampaign makes pre-built sequences of e-mails such an easy activity! This platform shows you how fast your customers replied, when they replied and if they have just opened the e-mail.

You can also personalize your e-mails with the information you get from your subscribers.


Their reporting could be improved. Allowing you to test different automatic sequences of e-mails would not be a bad idea also.

5. Mailchimp

Very easy to use and incredibly accessible! Let’s see Pros and Cons.


As I said before, one of its greatest features is that it is very easy to use. Importing and exporting your list has never been easier.

Second, it’s 100% free. Third, Mailchimp’s integrations are extremely powerful: WordPress, Google Analytics, Facebook, Unbounce, Instapage, and the list continues.


Although it is free, you still have to pay to upgrade for better features. Because so many people use Mailchimp, your template might look very similar to another user’s template.

I have just presented to you some of the options you might have for your e-mail marketing strategies. It is obvious that there is no certain answer when it comes to marketing. Your ratings depend on a multitude of variable factors. Trust your instincts and follow the approach you think it is best! Good luck!


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