In today’s ever-growing market, a website has become the most profound and invincible tool than ever. After all, it allows you to operate 24/7 for your customers.
However, the constantly changing technology can make your site look outdated and old. Moreover, with the growing competition online, websites are keeping their noses to the grindstone to create websites with improved user experience. While the most preferred way of keeping up with the changing technology is to invest in a redesign of your website. But not every webmaster has the required budget and resources to get an overhaul done on the website.
Thus, we have compiled a list of few ways which you can use to enhance your user experience and make it more meaningful and useful for the users.
1. Use Attractive calls to action
When a user lands on your website, what do you want them to do? Do you want to them to buy an eBook, or buy a product or merely subscriber to your newsletter? This is where CTAs come into play. A CTA is a button, banner, or a text or graphic that is designed to prompt a user to click it and perform a particular chore. Calls to action that are designed along with an action work allow customers to efficiently navigate your website and do what they are supposed to do on your website.
When creating buttons for your website, it is always advisable to consider the color and psychology behind the chosen color. As a matter of fact, different colors incite different messages. So it is important to first think about the message you want to convey and choose the color accordingly.
2. Page Speed
Web users are usually impatient and goal-oriented, thanks to millions of websites available on the internet that provides information on the same subject. Since there are millions of options, it becomes difficult for the webmasters to drive traffic to their website and to stand out. The key is to have a fast loading website that does not take more than 3-5 seconds to load. Web users abandon a website that takes forever to load. Thus, the best way to attract visitors to your website and boost user engagement is by optimizing your website for speed.
Before optimizing, check your website’s speed in various online speed checking tools such as https://tools.pingdom.com/ and then optimize your site for speed to know how much your website has improved.
3. Use White Space
White space is one of the essential elements of a good website design. It not only makes your website look clean and subtle but also enables users to focus on the elements wrapped around the text.
White space around titles and text improves user attention by 20% as reported by Crazy Egg. These spaces also make your site feel modern, fresh and open. However, it is important to know when and where to use white space. As an instance, when you add too much white space around the content above the fold, it might replace certain valuable information. The best way is to maintain the balance between what is most essential to convey and wrap it with some white space to highlight it.
4. Making it Social
Social media is yet another popular device to drive traffic to your website. It’s not only a platform where customers can interact with you but also gives them a better feel for your company and a brand. Thus, it’s important to include links to your social networks on every page possible that allows your customers to share and interact.
5. Responsive and mobile friendliness
The technology has advanced to cater to our need to be mobile. And websites are no exception. With so many devices, it has become easy for users to access the internet on various devices. Since technology has made it possible for us to access the internet on our smartphones, tablets and more, it is imperative for webmasters also to create sites that are both responsive and mobile-friendly.
The aforementioned tips are certainly basic but there are extremely significant for a website to enhance user experience and user engagement. I hope you this article has given you an idea on how to overhaul your website.
If you have any more tips to share with us, leave a comment below.