Professionals across all industry sectors do not hesitate to dive into a social ocean teeming with life, business opportunities and flocks of small and big fish. Although they are highly-versatile, social platforms are not without flaws. When you hit the wall, you can attempt to tear in down, but also take a step back and find a way around it. The internet is full of life hacks and guides, but what about social media ones? These are the tips that will enable you to stay on top of rising trends and ahead of the social curve.
1. Divide and Conquer
Twitter is an indispensable marketing platform, but it does feature some limitations, the most prominent being the 140-character rule. Luckily, there are ways to get around this, and I do not mean using links to direct users to another page. Namely, it is possible to keep them at Twitter while also treating them with longer posts. The trick is to end the tweets with an ellipsis or some other sort of cliffhanger, and then to reply to yourself. You can leave out the @mention to avoid the impression of talking to yourself. The best thing about this hack is that viewers can see the full length of your tweet by clicking on View Conversation link.
2. The Weakest Link
LinkedIn is unparalleled in terms of establishing business connections and positioning yourself as an expert. However, many users are frustrated about not being able to see some people in the search results, due to their membership level. Well, the vast majority of profiles is indexed on Google, which means that you can utilize search engines for better results. Every time you cannot access the full information, you should type the person’s name in the Google together with the “LinkedIn”. The list of possibilities goes on and includes searches that focus on professions and niches.
3. More Than Words
Of course, you might not be satisfied with merely locating others, but seek to forge connections with them. Many users are not aware that extending your professional network is possible with Twitter chats. This feature allows you to keep in touch with others while on the go, and jump into discussions at any time. This way, one can find many successful entrepreneurs, marketing gurus, managers, and other pros. Experts from the illustrious New York SEO company recommend all users to attend the chats, and increase the chances of becoming members of important groups. Then, new connections come as a natural course of events, creating an empowering social framework.
4. Accelerating Growth
Recruiting an army of followers is a cornerstone of campaigns’ success, but it is a time-consuming process. So, why not step up the game and achieve the same goals in a shorter time period? The S4S (Share for Share) tactic refers to forming mutually beneficial partnerships with influencers and prominent figures in your niche. This works as follows: Two persons agree upon a social media platform where they will use appropriate tags and references. These elements are practiced every time someone posts the content of the other. The beauty of this hack is that it does its magic on virtually all major social networks.
5. Taking the Wind out of Flamers’ Sails
Democracy on social media is a great notion until you get burned by it. A rowdy crowd can harm your reputation in the public’s eye and undermine your brand building process. The first thing to do is to identify words commonly used to attack others and put them in the Page Moderation section. Comments that involve banned words will be hidden from the public, preventing the spread of the wildfire. On the other hand, it seems that when facing online trolls, you are better off hiding the comment than banning the user.
6. An Instant Solution
Instagram is an integral part of any solid social media campaign, with the amazing ability to attract people of all backgrounds. However, scheduling the posts ahead of time can drain your energy and time. Submitting password and username to services like Schedugram is often impractical, but the good news is that the Hootsuite has launched the Instagram functionality. Albeit it is not fully automated, it makes your life easier by batch-creating the content and preparing it for scheduling. A similar hack is used on Twitter to plan multiple posts from a single blog post, only this time with the assistance of the missing letter.
Hack Your Way Through
There are many ways to enhance social media strategies and take your presence on booming internet highways to the next level. Sometimes, the help comes from unexpected places, most of which you did not even know existed. From super-long tweets to overcoming barriers that conceal information on LinkedIn, there are many cool hacks for nearly every aspect of social media activities. You can look at them as cheating, but we call it hacks. They work like a charm, and help a great deal in climbing up the social ladder.